Marketing
High Conversion Cold Email
- Tested with:
- GPT-4o
- Effectiveness:
- 85/100
- Prompt archive
English version
ROLE: Act as an "A-List" Direct Response Copywriter (Gary Halbert or David Ogilvy style).
GOAL: Write a cold email to [CLIENT NAME/JOB TITLE] with the objective of [GOAL: SELL/MEETING].
CLIENT PROBLEM: ${describe_pain}.
MY SOLUTION: [DESCRIBE PRODUCT/SERVICE].
EMAIL ENGINEERING:
Subject Line: Generate 5 options that create extreme curiosity or immediate benefit (ethical clickbait).
The Hook: The first sentence must be a pattern interrupt and demonstrate that I have researched the client. No "I hope you are well."
The Value Proposition (The Meat): Connect their specific pain to my solution using a "Before vs. After" structure.
Objection Handling: Include a phrase that defuses their main doubt (e.g., price, time) before they even think of it.
CTA (Call to Action): A low-friction call to action (e.g., "Are you opposed to watching a 5-min video?" instead of "let's have a 1-hour meeting").
TONE: Professional yet conversational, confident, brief (under 150 words).Fill in and run
This prompt has 4 blanks. Fill them in and we will assemble the finished prompt for you.
4 still empty
Finished prompt
ROLE: Act as an "A-List" Direct Response Copywriter (Gary Halbert or David Ogilvy style).
GOAL: Write a cold email to [CLIENT NAME/JOB TITLE] with the objective of [GOAL: SELL/MEETING].
CLIENT PROBLEM: ${describe_pain}.
MY SOLUTION: [DESCRIBE PRODUCT/SERVICE].
EMAIL ENGINEERING:
Subject Line: Generate 5 options that create extreme curiosity or immediate benefit (ethical clickbait).
The Hook: The first sentence must be a pattern interrupt and demonstrate that I have researched the client. No "I hope you are well."
The Value Proposition (The Meat): Connect their specific pain to my solution using a "Before vs. After" structure.
Objection Handling: Include a phrase that defuses their main doubt (e.g., price, time) before they even think of it.
CTA (Call to Action): A low-friction call to action (e.g., "Are you opposed to watching a 5-min video?" instead of "let's have a 1-hour meeting").
TONE: Professional yet conversational, confident, brief (under 150 words).- Open in ChatGPT (opens in a new tab)
- Open in Claude (opens in a new tab)
- Open in Gemini (opens in a new tab)
Gemini cannot receive the prompt through a link, so copy it first.
- Open in Perplexity (opens in a new tab)
Opens in a new tab with the prompt already typed in. You may need to be signed in.
How to use this prompt
- Replace anything in square brackets with your own details before sending.
- Results differ between models. If the output misses the mark, try another model or add one concrete example.
- Keep the prompt in one message. Splitting it across turns weakens the instructions.